A RIDE BEYOND THE ORDINARY
Bicycle Day is an homage to the legendary bicycle journey of 1943 and the psychedelic culture that grew around it.
The artwork blends visionary imagery, Goa trance energy, Indian mythology and vintage psychedelic poster aesthetics into one colourful, symbolic composition.
A Vishnu-inspired figure travels through waves of colour, sacred patterns, celestial symbols and hypnotic movement—creating a pack that feels like a festival artifact from another dimension.
BEHIND THIS PACK
Bicycle Day draws inspiration from the iconic visual language associated with Bicycle Day 1943, reimagined through a world of Indian mythology and psychedelic symbolism.
At the centre, a Vishnu-inspired figure rides through a shifting landscape of sun and moon symbols, radiating patterns and flowing colour. Every element moves into the next, creating a sense of motion, transformation and expanded perception.
The result is vibrant, esoteric and full of energy—a wearable tribute to psychedelic history, festival culture and the journeys that change the way we see the world.
ORIGINAL LIMITED-EDITION ARTWORK
Bicycle Day was created as an original artwork for Dust Ritual.
The composition brings together mythological references, sacred geometry, vintage poster design and the visual energy of Goa trance culture. Bold from a distance and layered with details up close, the artwork is designed to reveal something new each time you look at it.
Bicycle Day is released as a limited edition and may not return once the collection is sold out.
BUILT FOR MOVEMENT
Water close. Essentials secure. Hands free.
Bicycle Day combines original artwork with the practical structure of a Dust Ritual hydration pack, designed to remain comfortable through long days of movement.
Integrated Hydration
Includes a 2L hydration bladder, drinking hose and holder clip, allowing you to drink without stopping or removing the pack.
Organized Storage
The main compartment separates the hydration bladder from your personal items, helping everything remain secure and organized.
Quick-Access Pockets
A side zipper pocket and a small shoulder-strap pocket keep frequently used items within easy reach.
Comfortable Support
Padded shoulder straps and a breathable back panel help distribute weight and improve comfort during extended wear.
Adjustable Fit
Adjustable shoulder straps and a chest strap allow the pack to sit securely while walking, dancing, cycling or travelling.
Rear Attachment Points
Two metal attachment points provide additional space for clipping lightweight accessories to the outside of the pack.
MATERIALS & CONSTRUCTION
Exterior: Printed laser-mirror PU fabric Artwork application: Heat-transfer and silk-screen printing Interior lining: Waterproof nylon ripstop Main zipper: #5 YKK zipper Buckles: ANAF hardware Hydration bladder: 2L TPU bladder Bladder sleeve: Protective neoprene sleeve Back panel: Padded breathable mesh Fit: Adjustable shoulder and chest straps Storage: Main compartment, bladder compartment, side pocket and shoulder-strap pocket Attachment points: Two rear metal attachment points Total pack capacity: Approximately 3L
WHAT’S INCLUDED
• Bicycle Day hydration pack • 2L TPU hydration bladder • Drinking hose • Neoprene hose sleeve • Hydration hose holder clip
CARE INSTRUCTIONS
Remove the hydration bladder before cleaning the pack.
Wipe the printed exterior gently with a soft, damp cloth. For deeper cleaning, hand wash using cold water and mild soap.
Do not scrub the artwork. Do not machine wash, tumble dry, bleach or iron.
Allow the pack and hydration bladder to air-dry completely before storing. Store the bladder open and dry between uses.
IMPORTANT TO KNOW
Bicycle Day is an original limited-edition design.
Small variations in colour and print placement may occur between individual packs due to the production process. Colours may also appear slightly different in person than they do in product photographs.
Availability is limited, and the design may not be restocked once the edition sells out.
